About
THE HYUNDAI Seoul
About The Hyundai Seoul
'Resonance Toward the Future' — the prologue began in Yeouido, 2021. THE HYUNDAI SEOUL has charted retail's future, presenting a vision and a new standard of life for a happier tomorrow. With singular spatial aesthetics, world-class content, and cutting-edge technology, this place becomes a new global landmark that awakens your senses — more than a shopping space, a new everyday standard. Now, we complete that profound resonance through six values: Global Standard, Iconic, Human Technology, Innovation, Future, and Seoul.
Archi TECTURE
THE HYUNDAI SEOUL is a new destination shaped by the progressive ideas of global architecture & design groups. The captivating architecture embraces nature, and the daily life it holds within reaches us in a fresh, unfamiliar way.
Iconic SHAPE
The latest work imbued with the architectural philosophy of one of the world's most renowned architects, Sir Richard Rogers. An ultramodern building that reinterprets the maroon columns and dancheong of Korean traditional architecture from a new perspective.
Full of LIGHT
An encounter with new materials, a balance of planes and lines, and an innovative interior design filled with light. At THE HYUNDAI SEOUL, the world's interior and architectural design currents come into view at a glance.
Nature SPACE
The moment you step into THE HYUNDAI SEOUL, you meet Sounds Forest and Waterfall Garden. Within high-tech architecture designed with the future in mind, the unexpected encounter with nature is breathtakingly beautiful.
Sounds FOREST
An indoor garden of around 3,300m². Natural light pouring through a 20-meter-high glass ceiling carries the resonance of a real forest.
Waterfall GARDEN
Step into THE HYUNDAI SEOUL and you'll meet 'Waterfall Garden' — an awe-inspiring waterfall that drops 12 meters from the 3rd to the 1st floor.
New TECH
THE HYUNDAI SEOUL has adopted advanced technologies for a safer future. With autonomous-driving guidance robots and unattended services, we minimize wait times and care for you with subtle attention.
THE HYUNDAI Seoul
Seoul, the heart of global trends and K-content — and at its core stands the ultramodern flagship store, 'THE HYUNDAI SEOUL.'