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EDITORIAL
Editorial of THE HYUNDAI SEOUL
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Butter Record: Rediscovering analog sentiment
A warm musical experience with vinyl. A space that reclaims the value of analog in the digital age.
Kim Seo-yeon·2026.03.15
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Lee Jun-hyuk·2026.03.10
Deokhwa Myeongga: Carrying on the taste of tradition
The essence of traditional Korean cuisine carried across three generations — meet authenticity at THE HYUNDAI SEOUL.
Park Min-ji·2026.03.05
Dongrae-jeong: Busan's flavors in Seoul
A unique experience of traditional pajeon and makgeolli from Dongrae, Busan, right in the heart of Seoul.
Lee Jun-hyuk·2026.02.28
Gijang Sonkalguksu: A gift from the sea
The deep flavor of hand-cut noodles made with fresh seafood from the seas of Gijang.
Kim Seo-yeon·2026.02.20
Haengbok Sanghoe: A space for local creators
Special products and stories made by regional creators — a select shop discovering the value of the local.
Park Min-ji·2026.02.15
Momos Coffee: The benchmark of specialty
The journey of specialty coffee that began in Busan, and the artisan philosophy held in every cup.
Lee Jun-hyuk·2026.02.10
Samjin Eomuk: 100 years of innovation
A century-old fishcake legacy from Yeongdo, Busan, reborn at THE HYUNDAI SEOUL.