The Story

Editorial

THE HYUNDAI SEOUL through the editor's eye

2025 Fashion Trends: The Return of Minimalism

The fashion keywords and styling tips to watch this year.

An ALT.1 exhibition tour with a contemporary art collector.

An indoor gardening guide inspired by Sounds Forest.

Premium beauty items for caring for your skin in dry winter months.

Fashion Editor

A fashion editor with a decade of experience, sharing fresh perspectives on luxury brands.

Culture Editor

A culture editor exploring the intersection of culture and the arts.

Lifestyle Editor

Curating lifestyles that turn the everyday into something special.