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THE HYUNDAI SEOUL Benchmarking Tour Guide

Program Introduction

The Hyundai Seoul illustration

Self Tour

With a self-guided map featuring works by city illustrator 'Seol Dong-ju'and an audio docent you can listen to anytime, anywhere — experience THE HYUNDAI SEOUL anew.Listen to the philosophy of the space and the hidden stories of each spot, and enjoy THE HYUNDAI SEOUL at your own pace.

See the THE HYUNDAI SEOUL × Seol Dong-ju Collab Story

How to participate

Self-Guide Map
Available at the 1F Concierge Desk.
Audio Docent
Listen freely on your personal mobile device.

• This audio docent may not be used for commercial purposes.

Audio Docent

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    On February 26, 2021, under the theme 'Resonance Toward the Future,' the future-forward flagship store <THE HYUNDAI SEOUL> opened in Yeouido. Going beyond traditional shopping spaces, it was named <THE HYUNDAI SEOUL> with the ambition of becoming an icon of Seoul that represents the world. With innovative spatial design, world-class content curation, and future technology, it has become a new global landmark.